Bio

A strategic service and UX designer, and the child of an artist: I have been drawing, designing and visualizing since day one. My career began in Michelin-starred restaurants, where hospitality lives in the details nobody asks for. Then came 13 years in high-level sales and business at Microsoft, Oracle and Vattenfall, before my deep dive into design. That full mix of experience makes me fluent in both languages: what the business needs and what people feel. I start with research, listening and filtering until the real problem surfaces. Then I map every touchpoint as one system, because a service only works when its parts agree. Those maps become blueprints people can run, from the emergency department of OLVG to my own Japanese specialty coffee bar and brand in Overveen. I treat ethics as a design material, weighing nudge against pressure and care against surveillance. In tech, that mindset built a portfolio of business cases where business and user needs reinforce each other instead of competing. In a room, I am the firestarter: forceful when it counts, empathic always. Behind the counter, I practice restraint, chasing the details that make people feel seen. Off the clock, I live the same polarity of stillness and fire: hours spent on one little bonsai tree, on the flavor of a single coffee, or on a marathon through nature. Komorebi is the Japanese word for sunlight filtering through leaves. I filter complexity until what remains lands softly, and clearly, on the people it is for.A strategic service and UX designer, and the child of an artist: I have been drawing, designing and visualizing since day one. My career began in Michelin-starred restaurants, where hospitality lives in the details nobody asks for. Then came 13 years in high-level sales and business at Microsoft, Oracle and Vattenfall, before my deep dive into design. That full mix of experience makes me fluent in both languages: what the business needs and what people feel. I start with research, listening and filtering until the real problem surfaces. Then I map every touchpoint as one system, because a service only works when its parts agree. Those maps become blueprints people can run, from the emergency department of OLVG to my own Japanese specialty coffee bar and brand in Overveen. I treat ethics as a design material, weighing nudge against pressure and care against surveillance. In tech, that mindset built a portfolio of business cases where business and user needs reinforce each other instead of competing. In a room, I am the firestarter: forceful when it counts, empathic always. Behind the counter, I practice restraint, chasing the details that make people feel seen. Off the clock, I live the same polarity of stillness and fire: hours spent on one little bonsai tree, on the flavor of a single coffee, or on a marathon through nature. Komorebi is the Japanese word for sunlight filtering through leaves. I filter complexity until what remains lands softly, and clearly, on the people it is for.